Based on the increase of consumers' awareness of health and their daily mental pressure, the plant raw material products with the main concept of "adaptation" have been continuously popularized in the past two years. Herbs and ingredients with adaptive effects are also an important part of folk medicine, which virtually adds a health aura to them and attracts consumers who have a demand for natural health products. Mushroom, as an adaptive agent, has great potential in the future. According to Mordor intelligence, a market analysis company, the global functional mushroom market will reach US $5.8 billion in 2018, and is expected to grow by 6.4% annually from 2019 to 2024.
01 new immune products from Maitake
Unibar introduced an immunomodulatory mushroom extract, maitake pt78. Clinical studies on Maitake have shown that it can provide important support for the immune system by helping to activate T cells and affecting the appropriate cytokine response. Maitake is rich in minerals, vitamins, amino acids and vitamins β- Glucan, the company said, is a protein bioactive substance that can stimulate cellular immune function and improve the necessary cytokine regulation. β- Glucan binds macrophages to activate or inhibit the release of key cytokines“ The health effects of maitake pt78 extract mainly depend on a "powerful source" of immune promoting monosaccharides created by glucan protein complex.
In addition, the company uses a proprietary manufacturing process to ensure that its ingredients provide the best results in a daily dose of 15 mg“ Maitake pt78 "can be used to balance the inflammatory response, promote healthy cell function and enhance the body's immune defense. These three benefits provide an urgent balance for the immune response, meet the current demand for functional components, and play an important role in the current health challenges.
02 compound mushroom products
American health company spre Life Sciences, which focuses on functional mushroom formula, has officially released its first innovative Supplement series, aiming at improving immunity, replenishing energy, focusing and sleeping. In addition to Maitake, Ganoderma lucidum, Lentinus edodes, Coriolus versicolor and Pleurotus eryngii, the product also uses popular natural ingredients, such as South African eggplant, chamomile, gingko leaf and turmeric. At present, there are five kinds of capsule products to choose from.
Michael Zavet, co-founder of the company, said: "we have lived for many years with persistent symptoms such as muscle pain, stress, anxiety and cognitive decline, until one day we found that functional mushrooms have certain improvement effect. For ourselves, mushrooms are absolutely game changers."
03 vegetarian mushroom source products
Canadian company rritual is planning to launch three kinds of high-quality plant mushrooms, vegetarian mushrooms and adaptive enhanced products. Rritual products provide beneficial bioactive compounds and metabolites of whole mycelium, adding herbs and plants to create balance and nourish the body and mind.
For thousands of years, people have gained corresponding health effects by eating mushrooms. Rritual combines these old practices with data-based research to create new recipes for the needs of modern consumers.
04 immune health products continue to rise
Novel coronavirus pneumonia has created hitherto unknown demand this year, although immune health has been a pillar of the dietary supplement industry. A consumer survey conducted by innova market insights in March 2020 showed a particularly strong growth in consumption of immunity enhancing products in Asia and South America. More than 70% of Indian and Indonesian consumers are choosing more immune system enhancing products, compared with nearly 40% in the United States. At the same time, Germany and the Netherlands have the lowest proportion of consumers turning to health consumption.
The epidemic has brought challenges to the industry, and many new immunization products have emerged in the market. Based on the improvement of people's understanding of adaptation, consumers are more and more interested in medicinal mushrooms, such as Maitake, Hericium erinaceus, white birch antler, Coriolus versicolor, Cordyceps sinensis and so on. More and more consumers are interested in adding medicinal or adaptive mushrooms to their diet. The development of mushroom products will also become the focus of immune health research and development.
Source: China edible fungi business website
http://zixun.mushroommarket.net/202012/26/194929.html
